Formula 1 Etihad Airways Abu Dhabi Grand Prix FOR UBS THE GLOBAL PARTNER & Sponsor.

Committed to building experiences and not just events, we created a concierge service and hospitality lounge to serve the needs of its client’s guests for Formula1 Abu Dhabi Grand Prix. EBB transformed space within the guests’ hotel into an exclusive sanctuary: warm & welcoming, branded but sophisticated, and relaxing yet responsive.

Guests were not only treated to a constant flow of high-end food and premium beverages, but could also customize their own activity programs to include golf sessions, spa treatments, sightseeing, shopping excursions, multi-lingual tours and more, all of which were scheduled and arranged for by EBB. Guests were also free to use any of the 70 chauffeured Mercedes that EBB had on hand, organised exclusively to meet the guests’ transportation needs.