Meta's Conversations Annual Conference 2024

Meta’s first-ever business messaging conference event, both live and livestreamed.

Included Meta leaders like Mark Zuckerberg and Sheryl Sandberg then deep dive into product updates, demos and more.

Meta's annual "Conversations" conference, focused on the future of business messaging, was held in 2024. The event highlighted new WhatsApp Business Platform features and AI tools aimed at enhancing customer engagement and streamlining business operations. Key announcements included new voice calling capabilities on WhatsApp, allowing customers to directly initiate calls with larger businesses, and the expansion of Meta Verified to the WhatsApp Business Platform.
Key takeaways from the conference:

WhatsApp Business Platform Updates:
The conference showcased new features and updates designed to empower businesses on WhatsApp, including voice calling and the expansion of Meta Verified.

AI and Automation:
Meta emphasized the increasing role of AI and automation in business messaging, including AI-powered chatbots to enhance customer interactions.

Business Messaging for Growth:
The conference highlighted how businesses can leverage messaging platforms like WhatsApp to improve customer engagement, streamline operations, and drive revenue.

Global Reach:
With WhatsApp boasting 3 billion monthly active users, the conference underscored the importance of business messaging for connecting with audiences on a large scale.

Live Event :
The conference was held in Sao Paulo, reflecting the significance of Brazil as a key market for WhatsApp and Meta's business offerings.

In addition to the above, the conference also covered:
Customer Journey Management:
The event explored how businesses can connect data silos to optimize end-to-end customer and employee experiences, according to Genesys.

Cloud Architecture and Open Platform:
Meta discussed the importance of cloud architecture and open platforms for continuous innovation and scalability in business messaging.

Personalized Shopping Experiences:

The conference touched upon how businesses can personalize shopping experiences with scalable retail support.